Better Life Technology

Bill's July Letter

Posted by Bill Rothe on Jul 28, 2020 9:18:16 AM

Hi there!

I wanted to take the opportunity to expand on our media offerings. This month we are taking a look at
Print Floor. Print Floor is a well-known product in the industry and manufactured by our friends at Endutex. This proven, short term option for flooring, is a great addition to current BILD Print Media offerings. Sometimes, having the most durable and long-term product does not fit the application. In a very short-term application opportunity, we can now provide the best flooring product to our customers.

Print Floor is a PVC option which has a foam backing, polyester scrim layer and a beautiful acrylic knife coat, for the best possible ink laydown and adhesion in the market. We have learned that Print Floor is a versatile product to support our core products and it’s available in 10’ x 115’ rolls.

Print Floor can also be used to supplement G-Floor Graphic installs, as it creates an excellent padded surface. It also creates a vapor barrier in cement applications and with its white point, it reduces the amount of floor prep required for a full floor install application.

Better Life Technology stocks Print Floor and other Endutex media products. We’re proud of our relationship with our European partner. Our promise is to continue to offer you only the best in class products.

Cheers,

Bill

 
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Bill's May Letter

Posted by Bill Rothe on May 21, 2020 8:55:13 AM

First and foremost, I hope you and your loved ones have remained safe and healthy during this unprecedented time.  The print and graphics industry is a small community that reaches far, and I want my friends within this industry to remain healthy so we can all cross paths again here soon!

WOW!  I have to say 2020 has been an interesting year so far. Like many of you, we started off crazy busy, and then it seems like in a moment’s notice, everything turned upside down. I feel like we’re starting to see some light with states and businesses opening and operating normally.

So… where is printing headed in this new world?  We all know social distancing markers are here to stay for a while. I have noticed all the new floor graphics for way finding and aisle directional markings. It is great to see how our businesses can truly make an impact on our communities!

Now the real question is – how do you get your money’s worth out of these wayfinding, ground markings and floor graphics?  It costs big dollars to invest in this type of signage, so why wouldn’t you use the most durable products out there. I have seen floor graphics torn up, marked up, damaged, and just showing excessive wear in just two weeks.  That is throwing money away!

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Products such as our 35 Mil polyvinyl material will last for years to come. The added bonus is you can move them if needed. One of the biggest cost savings with our materials is they can be applied by your associates – it does not require a professional installation.  The material does not wrinkle during install and if you get a little air under it, just peel it up and relay the graphic. Grocery and retail stores with multiple checkouts can use free lay floor graphics to easily pick up and move to open lanes.

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Another avenue that is going to open up in this new business world is redesigning workspaces. Some cubicles may reappear, and carpets will be replaced or covered with clean wipeable surfaces. Desk and conference room tables may need antimicrobial covers, allowing for easy sanitary cleaning without harsh cleaners. Restaurants can also benefit from our solid core materials with antimicrobial coating. Our solid medical flooring can be used as free lay tabletops, and with 3 different colors you can manage table placement with color code. There are so may new opportunities in this new environment! Just remember to think out of the box and look for those unique applications you can run with.

As always, if you have questions or ideas, please reach out to me and let’s talk!  Best Wishes to stay safe and healthy!

Talk soon!

Cheers,

Bill

 
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Bill's February Letter

Posted by Bill Rothe on Feb 24, 2020 8:16:19 AM

Greetings from BILD Print Media!

In this segment I want to continue touching on the idea of a 360 design with our products and educate you on our featured fabric Sirius. Fabrics are an important product in the retail environment. As we know there is an abundance of materials available on the market for direct print fabric.

Sirius is specifically designed for light box applications and SEG graphics. Sirius, like all our fabric selections, is a sustainable/recyclable product.  This polyester coated fabric is woven with a unique fiber and weave texture to allow for brighter light transfer! Increased light is increased performance in the field. Another unique feature is the precise and smooth knife coating of the water-based resin for improved adhesion. This process allows for better coating laydown benefiting in reduced pin holing for print. A double strike ink layer is recommended as the increased light volume allows for brighter colors when lit.

Sirius is fire rated, and it’s clean manufacturing process makes this an ideal high end offering to the toughest of customers. Sirius is currently stocked in 62” widths with 124” widths available on request.  Contact us for a sample of this and other BILD Print Media products today.

Talk soon!

Cheers,

Bill

 
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Bill's January Letter

Posted by Bill Rothe on Jan 16, 2020 8:48:03 AM

Hello!

2020 is here and to start the year off right, I want to talk about an exciting concept that will be a big part of the future in retail : Design 360°.  We have spent 10 years creating a viable, custom flooring market with great results but have decided to expand on that. Many have now made our flooring media the industrial standard in the print market and we anticipate the same with the rollout of our newest media, fabrics. As we continue to grow, we believe our offerings in fabrics can now give the advantage is single sourcing media for retail projects, pulling together a 360° design. Over the years, many times I’ve been asked what to pair our flooring with. Well, here you go! A full inventory on hand of our products now cover the spectrum.

When we look at display opportunities and cohesive environment with design, we can now truly offer the floors walls and everything in-between.

One area I want to highlight is the Museum market, with so many opportunities to present a complete design approach for exhibits. We have a strong history with this segment and believe our Polycril and Terra Opak are strong offerings to complete your look.

Often printers go in with a “short” vision on what they should be offering. Make your presentations with a complete look and close more deals. When a complete solution is offered in design and fulfillment you can become the best source for the project producer. Think, plan, and sell your abilities. Don’t be a decorator, be a manufacture of environments to satisfy even the toughest of candidates.

Make 2020 your year. Rethink your approach. Remember, who are you? What do you offer? Why should I go with you? Come in with these questions ready for answers and I’m sure you’ll be the success we know you can be. Remember we offer tons of marketing collateral and all the education, support, assistance and sourcing for your projects. We focus on your results. We want you to be the next star in the world of interior design and production. It starts with a call!

Talk soon!

Cheers,

Bill

 
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Jerry's November Letter

Posted by Jerry Herbert on Nov 21, 2019 9:02:42 AM

Hello!

Happy Early Thanksgiving! As we approach the holiday season, I just wanted to reflect on being thankful to you -- our customers. Thank you so much for your patronage this year. We have truly enjoyed serving you and look forward to the months ahead for AquaTread®and the marine industry. 

 

Best, 

Jerry Herbert 

VP of Marine Sales

913-890-4621

jherbert@bltllc.com

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Jerry's October Letter

Posted by Jerry Herbert on Oct 28, 2019 9:00:43 AM

Hello!

As we approach the colder months and preparation of boats for winter storage or renovations, I wanted to share our AquaTread® Marine Flooring guide which covers installation, cleaning, maintenance, and warranty instructions. It serves as a great resource for AquaTread®. We are always here for your AquaTread® Marine Flooring questions. 

View Guide

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Best, 

Jerry Herbert 

VP of Marine Sales

913-890-4621

jherbert@bltllc.com

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Bill's October Letter

Posted by Bill Rothe on Oct 15, 2019 9:38:01 AM

Hello!

We have exciting news to share regarding the next phase of our product offerings from BILD, formerly G-Floor Graphics. You may have noticed recently that our brand has expanded from BILD® to BILD® Print Media. While our unique line of floor graphics has been very successful, we have realized that as your product needs evolve, we want to evolve with them, which is why we are thrilled to announce a few new products!

BILD® Print Media now offers a variety of fabrics and a short-term flooring option, all of which complement our premium BILD® Vinyl Flooring.

We are proud to offer these items as a beginning selection in our wider product offerings and promise we won’t stop here. We will continue to manufacture, source and provide the most durable and top-quality graphic material, so be on the lookout for future product releases.

Our new products are detailed below. All the offerings suited for direct UV and Latex print applications. Solvent and Eco-solvent inks should be tested prior to use.

POLYCRIL - Knife coated polyester woven fabric. Non-PVC, Black backed, wrinkle resistant, curl resistant and fire rated. Suited for back drops, roll up stands and make an excellent wall covering.

TERRA OPAK - Knife coated polyurethane/polyester woven fabric. Suited as a two-sided block out banner. This unique material is very opaque for double sided banners. Wrinkle and crease-resistant Terra Opak is the perfect material when PVC coated scrim banner isn’t desired. Fire rated and a breeze to print.

SIRIUS - Knife coated polyester with WB dispersion for precise ink laydown and color control. This direct printed fabric is perfect for light boxes and back lit applications. Image provided is double strike UV print for back lit viewing.

PRINTFLOOR - Truly the best short-term flooring option on the market. Suited for the one and done applications. BILD® has always been known as the best in long term solutions. Now we can offer the best in short term foam backed products.

When quality counts, you can count on BILD® to provide only the best! Please call or email with questions and pricing. Materials are on hand and in stock.

 

Cheers,

Bill

 
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Bill's September Letter

Posted by Bill Rothe on Sep 19, 2019 3:11:12 PM

Hello and happy fall!

The idea of a free-floating graphic is not new; however, it has always presented some difficulty. We all know rugs and carpets can be printed or woven with custom images and branding. The printed versions are not considered durable graphics by any means. The woven products (like rugs) last for a while, but when it comes to image selection, you have to keep it simple.

Let’s look at what BILD® Print Media has to offer. We can manage a few different routes from POP display to temporary flooring, retail flooring, stages and set design. However, let’s not forget the good old door mat applications. There are a ton of uses for free lay and BILD has them covered.

In the matting world, not only does our material protect the image from damage, but we can also offer additional sundries such as Back Tract for anti-slip protection. When using for a free lay over approximately 25 sq ft, the material can stand alone, as its weight will keep it in place. When full custom flooring for spaces is required, our 75 mil products can be imaged and cut into place without adhesives. A full install would require seams to be bonded, but saves on the cost of install and allows for removal and replacement with other designs. As one example, a company has their Boardroom set up with custom flooring graphics. When one of their customers comes to their facility, they customize the floor graphics for that specific customer. When the next customer comes in, they change it and personalize it for them. They pull and save graphics for their customers return. It’s a really great idea and lets your customers know you care.

In the event industry, we have great applications for tent floorings for catered events and weddings. Solid material is perfect when just the floor is desired. BILD is a great product for large events, especially when you’re looking to cover a lot of ground, fast and efficiently.

When looking at free lay opportunities don’t forget about those counters. Our 35 mil product makes an excellent 1 piece material for durable counter mats and counter covers. Update your stores with clean fresh counter covers branded with important messages!! One of the things we are proud of here at BILD Print Media is the fact our product has so many applications -- it will never sit stagnant in the corner of the shop. There’s always a use. Call me and I’ll walk you through ways you can use BILD!

 

Cheers,

Bill

 
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Jerry's September Letter

Posted by Jerry Herbert on Sep 16, 2019 2:19:43 PM

Hello!

In this month’s newsletter, I’d like to introduce you to some of the other brands that Better Life Technology manufactures, as they also fit into the marine industry and I believe they can help your overall business. Our family of durable, waterproof, protective vinyl flooring can be found just about everywhere!  You are already familiar with our AquaTread® Marine Flooring, which can be found on pontoon boats around the world. So here’s a quick intro into a couple of our other brands.

G-Floor® Roll Out Flooring

Do you have a marine repair shop?  Do your store your boat inside your garage?  Do you have other toys, such as ATV’s, motorcycle, etc that you haul around in a trailer?  You should check out G-Floor®, which is our founding product and was designed with one goal in mind – create superior polyvinyl garage flooring that not only protected the concrete below, but outlasted and outperformed other polyvinyl products on the market.  Today, G-Floor® is the leading product in the garage flooring market, and has moved to covering other areas such as basements, utility rooms, sheds, trailers, RV’s, greenhouses, schools, hospitals and more.   Be sure to check out G-Floor® to protect your floor – it can be purchased at The Home Depot, Menards, Costco, Wal-Mart as well as through many other online retailers. Learn more by visiting these blogs. 

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https://www.bltllc.com/2019/04/01/better-life-technology-brands-proudly-made-in-the-usa/

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https://www.bltllc.com/2019/08/27/top-10-reasons-why-g-floor-is-the-best-trailer-flooring-solution-for-you/

BILD® Print Media

Do you have a marine retail space, such as a boat dealership?  A marina?  A tackle shop?  These are great places to use durable custom graphic flooring. BILD® Print Media can be found in cruise ship terminals, retail locations, restaurants, museums and so much more. BILD® is unique – it’s a clear polyvinyl material which is printed on the underneath side, so the image is protected by the vinyl on top.  It can’t scratch or rub off, even when heavy equipment is rolled over it.   You can print any image on this material.  If you can create the artwork on your computer, you can print it on our flooring!  Use BILD® Print media to direct customers to specific areas in your retail shop.  Increase and improve your brand awareness with repositionable floor mats.  Print your boat rental rates on a durable counter top mat.  The options are endless!  Give us a call today and we’ll talk through all of your ideas for how to use BILD® Print Media.  You can also visit these two blogs for additional information.

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https://www.bltllc.com/2019/08/19/retail-marketing-how-to-use-your-floor-to-extend-your-brand-and-sales/

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https://www.bltllc.com/2019/07/18/direct-patrons-using-promotional-directional-wayfinding-custom-graphics-flooring/

 

Best, 

Jerry Herbert 

VP of Marine Sales

913-890-4621

jherbert@bltllc.com

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Jerry's August Letter

Posted by Jerry Herbert on Aug 28, 2019 10:06:51 AM

Hello,

It’s hard to believe that Labor Day Weekend is almost here, signaling the “end of summer”. It also means boat show season is just around the corner! We just finished our OEM dealer meetings and had the first look at 2020 model boats. It’s an exciting time for AquaTread® Marine Flooring,  with OEM’s offering a wider variety of AquaTread® patterns, including our new Simplicity line, as standard flooring or premium flooring. option.

I have two things to highlight this month. The first is our spun bound backer. We heard from multiple OEM’s over the last two months how much they appreciate the new spun bound backing that comes standard on AquaTread® Marine Flooring. It provides a more cushioned feel, it helps hide any sub-floor imperfections, and most importantly, it adheres to any substrate. Just remember, it’s critical to use marine grade adhesive when adhering any flooring down to a pontoon boat.

The second thing I want to touch on is cleaning. Obviously, as we’re nearing the end of summer, it is critical to give your AquaTread® Marine Flooring a good, deep cleaning before putting it away for the winter.  I encourage you to read our Cleaning Instructions which can be found on our website here: Cleaning Instructions

I hope everyone had a great summer and look forward to seeing you during the boat show season!

Best, 

Jerry Herbert 

VP of Marine Sales

913-890-4621

jherbert@bltllc.com

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