First and foremost, I hope you and your loved ones have remained safe and healthy during this unprecedented time. The print and graphics industry is a small community that reaches far, and I want my friends within this industry to remain healthy so we can all cross paths again here soon!
WOW! I have to say 2020 has been an interesting year so far. Like many of you, we started off crazy busy, and then it seems like in a moment’s notice, everything turned upside down. I feel like we’re starting to see some light with states and businesses opening and operating normally.
So… where is printing headed in this new world? We all know social distancing markers are here to stay for a while. I have noticed all the new floor graphics for way finding and aisle directional markings. It is great to see how our businesses can truly make an impact on our communities!
Now the real question is – how do you get your money’s worth out of these wayfinding, ground markings and floor graphics? It costs big dollars to invest in this type of signage, so why wouldn’t you use the most durable products out there. I have seen floor graphics torn up, marked up, damaged, and just showing excessive wear in just two weeks. That is throwing money away!
Products such as our 35 Mil polyvinyl material will last for years to come. The added bonus is you can move them if needed. One of the biggest cost savings with our materials is they can be applied by your associates – it does not require a professional installation. The material does not wrinkle during install and if you get a little air under it, just peel it up and relay the graphic. Grocery and retail stores with multiple checkouts can use free lay floor graphics to easily pick up and move to open lanes.
Another avenue that is going to open up in this new business world is redesigning workspaces. Some cubicles may reappear, and carpets will be replaced or covered with clean wipeable surfaces. Desk and conference room tables may need antimicrobial covers, allowing for easy sanitary cleaning without harsh cleaners. Restaurants can also benefit from our solid core materials with antimicrobial coating. Our solid medical flooring can be used as free lay tabletops, and with 3 different colors you can manage table placement with color code. There are so may new opportunities in this new environment! Just remember to think out of the box and look for those unique applications you can run with.
As always, if you have questions or ideas, please reach out to me and let’s talk! Best Wishes to stay safe and healthy!
Talk soon!
Cheers,
Bill
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