Hello and happy fall!
The idea of a free-floating graphic is not new; however, it has always presented some difficulty. We all know rugs and carpets can be printed or woven with custom images and branding. The printed versions are not considered durable graphics by any means. The woven products (like rugs) last for a while, but when it comes to image selection, you have to keep it simple.
Let’s look at what BILD® Print Media has to offer. We can manage a few different routes from POP display to temporary flooring, retail flooring, stages and set design. However, let’s not forget the good old door mat applications. There are a ton of uses for free lay and BILD has them covered.
In the matting world, not only does our material protect the image from damage, but we can also offer additional sundries such as Back Tract for anti-slip protection. When using for a free lay over approximately 25 sq ft, the material can stand alone, as its weight will keep it in place. When full custom flooring for spaces is required, our 75 mil products can be imaged and cut into place without adhesives. A full install would require seams to be bonded, but saves on the cost of install and allows for removal and replacement with other designs. As one example, a company has their Boardroom set up with custom flooring graphics. When one of their customers comes to their facility, they customize the floor graphics for that specific customer. When the next customer comes in, they change it and personalize it for them. They pull and save graphics for their customers return. It’s a really great idea and lets your customers know you care.
In the event industry, we have great applications for tent floorings for catered events and weddings. Solid material is perfect when just the floor is desired. BILD is a great product for large events, especially when you’re looking to cover a lot of ground, fast and efficiently.
When looking at free lay opportunities don’t forget about those counters. Our 35 mil product makes an excellent 1 piece material for durable counter mats and counter covers. Update your stores with clean fresh counter covers branded with important messages!! One of the things we are proud of here at BILD Print Media is the fact our product has so many applications -- it will never sit stagnant in the corner of the shop. There’s always a use. Call me and I’ll walk you through ways you can use BILD!
Cheers,
Bill
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