Hi,
Bill Rothe here, VP of BILD Print Media product line. Now that we have matured into the premium graphics category in the digital, screen and offset industries, I wanted to create a series of articles to review the past, present and future of our expanded product offering. Over the last few years, I have had the good fortune of sharing our expertise on printed flooring with many of the best print houses in the US and around the world. As an expert in this field, I wanted to be able to disseminate honest, accurate and complete information more quickly, and to a wider audience. So now I have a column in our monthly newsletter!
My upcoming column is going to focus on things like manufacturing process, tools and sundries needed to provide a complete turn key offering and all the ins and outs of installation. These are critical pieces of the puzzle that must be considered when looking at various print medias for the floor graphics market. As the creator and manufacturer of this unique print media, we want to be sure everyone has access and knowledge to be successful and enjoy the benefits (including increased margins) of this premium product.
This first newsletter is simply an introduction into many of the typical applications where BILD is frequently used. The printed flooring and durable long-term flooring markets are growing at a rapid pace. Many companies are taking advantage of new ways to engage with their customers and using BILD Print Media in the following applications:
- P.O.P Applications
- Long Term Floor Graphics
- Graphic Flooring
- Temporary Flooring
- Mat Programs
- Unique Applications
I also want you to know we extend our marketing efforts to end user candidates. I believe it’s important to educate clients on all features and benefits of our products over traditional offerings. Many of our most successful partners have asked us to join in product presentations to their clients, which has generated an 80% closure rate for our print partners. We know our products inside and out, so we welcome the opportunity to work with your sales organization. If you get us involved, we will help educate your clients, generate interest and help close projects. That’s a fact!
I look forward to any feedback or direct inquiries on our product offerings. We listen. We learn. We improve. It’s that simple.
Cheers,
Bill Rothe
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