Hi there!
Well, it’s been a busy month. We had a great showing at RetailX (GlobalShop) in Chicago at the end of June. The retail folks were out in full force. RetailX is a great show for Better Life Technology, as we have the opportunity to meet and talk to the end users for our BILD Print Media product line. We don’t sell at these events, but instead, we have the chance to provide a hands-on explanation of the numerous applications for our material.
While all of our products can be utilized in unique applications, long-term floor graphics were by far the top interest. Retailers are looking for long-term, economical ways to use BILD Print Media in wayfinding, pop up display’s and high traffic areas. What many found most appealing was the pick and place install, as well as repositionable/removable applications.
We were pleased to learn of several retailers already in trials in their locations and loving the products thus far. I believe with a little focus and a complete understanding of the manufacturing process and applications, BILD 35 mil for floor markings can be the most popular product to grow your sales. There is a very high interest in LONG- TERM (6 months plus) floor graphics. The focus was not on cost, but long-term applications. Simple items like “Online Pick Up” or “Customer Service” are the buzz. Directional graphics were second on their minds. Counter mats are always good.
Another great part of seeing our customers is hearing of the success we’ve had in the field. We had several previous customers who are now in the redesigning stage for remodel and are including BILD Print Media in their concept! This is great news to us, as we heard sales in branded area’s rose up to 20% in-store. Yes, this is the only flooring you can achieve an ROI on your investment. You have to put something in place, so you might as well use it to drive revenue.
These are tried and true avenues for new sales growth for your business as well as a far less competitive arena to sell in. Those who have focused on using our materials in their stores are happy, they’re enjoying robust sales, and they become return customers desiring additional applications. What more could you want in a media? Again, we would love to get out and train your staff on the path to purchase!
Cheers
Bill
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